Imagine waking up to your inbox flooded with qualified prospects from Facebook ads… better yet, waking up to actual revenue in the bank.
In this article we will discuss a few tips regarding running Facebook ad campaigns.
Social media ads have taken over the digital advertising space in the last few years. With algorithms only reaching a portion of your follower base, paid social media promotion is a crucial business investment.
If you’re looking to raise brand awareness, increase site traffic, and ultimately drive sales Facebook Ads are a great option. Today we’re diving into why you should run them and the types of ads that exist.
Why Run Facebook Ads?
According to Hootsuite, 51% of all advertising spend is executed on digital, and with 1.5 billion daily active users, it’s no lie that Facebook has massive influencing power.
There are a few key reasons why you should consider running ads on Facebook:
Organic Posts Have Limited Reach
One of the top grounds for running Facebook ads over posting organically to the platform has to do with Facebook’s algorithm.
If you post content to the site regularly, you might realize your engagements and reach are much lower than your follower base.
If you’re not familiar with what “reach” means, it refers to the unique number of people who saw your content.
Since the advent of Facebook advertising, the platform has purposely limited organic reach to help entice advertisers to spend money on their platform to reach their intended audience.
Facebook ads allow you to target your existing followers but you can also target people who may not follow you.
This helps gain more exposure for your brand. We highly recommend doing this.
You can target your audience based on several parameters including interests, age, gender, location and you even retarget people who have already visited your website or engaged with a previous ad.
Facebook’s advanced targeting strategies allow your brand to reach niche audiences most suitable for your sales funnel.
Target Key Performance Indicators (KPIs)
Each Facebook ad is optimized for a particular metric including video views, clicks, engagements, reach, app installs and sales, among a few others.
The advanced platform options allow your brand to match marketing key performance indicators (KPIs) with your ad objectives.
This ensures you’re spending money for the results you want and aren’t just throwing budget down a digital garbage disposal.
In the section above we talked about targeting KPIs and the ability to optimize spend for your specific goals.
This leads us into budget. When you choose your targeting objective you also choose a bidding option, either cost-per-click (CPC), cost per thousand impressions (CPM), cost per action/conversion (CPA) and optimized cost per thousand impressions (oCPM).
The objective you ultimately choose should match-up to your target KPI.
When you’re ready to launch an ad, it’s important to have a sufficient budget for your goals.
The cool thing about Facebook ads is that you can run campaigns with a range of different budgets and launch an ad with as little as $1 a day.
It only scales up from there with larger brands spending thousands per day.
Our paid ad specialists at Growth Marketing Media can work with you to create a strategy that fits your budget and helps you reach your goals.
Ability to Syndicate to Instagram
Additionally, another advantage of launching ads on Facebook that other platforms don’t offer is the ability to repurpose and syndicate your ads right over to Instagram by simply selecting the Instagram checkbox “ad placement” when setting up your ad.
Oftentimes, Instagram ads optimize campaign results. You can solely run Instagram ads on the Facebook platform.
What Makes a Good Facebook Ad?
Now that we’ve covered why you should run Facebook ads, let’s look at what makes up a strong ad that drives results.
Strong Facebook ads should have three major components,
- compelling creative
- engaging copy
- a strong call-to-action.
This allows you to capture your audiences’ attention with an eye-catching photo or video.
This will lead them to read your brand message before ultimately clicking-through to your website.
It’s also recommended to test a handful of ad sets within a campaign.
These should include different variations of copy and creative so you can optimize the one that resonates most with your audience throughout the campaign length.
This is called A/B testing.
Types of Facebook Ads
Now that you know the basics of what makes up a good Facebook ad, you’ll also want to know the large offerings of ad types that Facebook offers.
The five main types of Facebook ads are image ads, video ads, carousel ads, instant experience and collection.
Image and video ads are fairly straightforward. These represent an ad with a photo or video creative, paired with social media copy and a call-to-action button where applicable.
Carousel ads add additional storytelling with the ability to showcase up to 10 images in a single ad. You can even pair unique copy and links for each carousel making this format extremely optimized for e-commerce.
Instant experience ads feature a full-screen display that pop-ups when people interact with your content, it can pull in Augmented reality and virtual reality elements to help further engage your audience.
Lastly, collection ads are another great option for e-commerce sites because this format allows users to browse your product without leaving Facebook, helping you drive conversions at the end of the day.
Want More Customers?
Are you interested in getting so many leads that you will not be able to keep up? Maybe not 26,000… but imagine how 25 qualified prospects in buy mode could change your week.
We invite you to set up a free 30-minute strategy session with us today.