How Arctic Restoration got 787 leads in 16 months at $152 each, after lead vendors and agencies got them nothing.
Who they are
Arctic Restoration & Cleaning is a restoration company in Anchorage, Alaska, run by Josh C. Anchorage is a small, competitive market.
What they tried before
They relied on lead vendors and basic marketing agencies that got them no leads.
"My last company that was doing this for us almost sunk me because they sucked at it so bad."
What we did
- Launched Local Services Ads in July 2025.
- Launched Google Search Ads in October 2025.
- Tracked every call and form so each lead is counted once and we know what it cost.
The results
- Leads
- 670
- Spend
- $113,290
- Cost per lead
- $169
- Leads
- 117
- Spend
- $5,990
- Cost per lead
- $51
- Leads
- 787
- Spend
- $119,279
- Cost per lead
- $152
Search Ads went from 6 leads in their first partial month to 41-82 a month since December 2025.
One homeowner found Arctic on its website. That fire job was approved as a $400,000 loss, not counting mitigation.
What changed for them
The phone rings, they get good jobs, and they can pay their crew well. Work is steady enough at home that they don't need to travel for jobs. Josh is now planning to raise his ad budget.
The doubt they had
Josh calls Anchorage a super competitive market, and the last agency nearly sank him. The leads came anyway.
The lesson
Shared lead vendors often sell the same lead to several companies. Your own ads, with every call tracked, give you leads that are only yours.
In Josh's words
“Your guys' marketing has worked so good for us here locally even in this super competitive market that it doesn't make any sense for us to travel if we don't have to. People are like, 'When I search you, you pop up... when I search restoration or flood... you're at the top.' So it's working.”
“The phone rings, and we get good jobs, and we can pay guys good because the phone's ringing.”
Want the same result?
If lead vendors are burning your budget, book a call. We'll show you what your own ads could bring in.
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