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Local SEO

How Pristine Clean & Restoration got 341 leads and $30K–$100K jobs from Google in 18 months, without paying for ads.

Client
Pristine Clean & Restoration
Industry
Restoration
341
Website Leads
Since May 2025
180
First-time Callers
Of those leads
~19
Leads Per Month
Tracked from search
$30K–$100K
Jobs From Search
Coming in from search

Who they are

Pristine Clean & Restoration is a cleaning and restoration company in Auburn Hills. Two owners from the corporate world took it over. They had great techs and premium service, but online they looked like one guy with a truck.

What they tried before

They inherited a marketing company that wasn't getting results. Agencies called every day promising fast rankings and cheap leads. Pristine Clean wasn't ranking anywhere. At best, page two for carpet cleaning.

Why they called us

They interviewed several agencies. We stood out because we answered fast, explained things in plain English, and were honest about what we could and couldn't do. Nobody promised them #1 tomorrow.

What we did

  1. Rebuilt the website. New homepage, service pages and location pages that look like the company they actually are.
  2. Built rankings. Local SEO plus a steady push for Google reviews. When they added biohazard cleanup, we built a plan to rank for it.
  3. Reported in plain English. Real numbers from Google, explained without the jargon.

The results

Google ranking
Position
Top 3
Was
Page two
Market
Auburn Hills
Website leads, since May 2025
Tracked leads
341
First-time calls
180
Form fills
161
Jobs from search
Job value
$30K–$100K
Google Ads
None
Local Services Ads
None

Their first biohazard job came through the website or Google listing and grew into a ~$1.5M insurance claim that Pristine project-managed.

What changed for them

Record revenue every year since they started with us. They hired an office manager and now track every job by lead source and revenue. Growth is so fast they're waiting for it to level off before setting targets, and they've kept their quality and culture through it.

The doubt they had

Elvir thought SEO was a three-month job someone on Fiverr could do. We showed him with data that it takes time. They gave it time, and it worked.

The lesson

SEO isn't complicated, but it takes time and real expertise. Don't hand it to your buddy's guy. Pair it with steady reviews and great service, and give it time.

In Elvir's words

“We've broken revenue records year-over-year since we've been with you guys. Phones are ringing like crazy.”

“You guys are constantly honest that SEO takes work... You guys actually showed up and delivered that.”

“I was one of the guys who thought somebody could just do SEO... in three months. We can find somebody on Fiverr.”

Elvir
Elvir
Owner, Pristine Clean & Restoration

Want the same result?

If you run a restoration company and you're stuck on page two, book a call. We'll show you where you rank today and what it takes to reach the top 3.