How The Dry Guy went from 4 leads a month to 1,182 leads in 16 months, and landed a $500K+ fire job, without lead vendors.

The Dry Guy Restoration is a water, fire and mold restoration company in Haslet, Texas, run by owner Caleb Dill. They serve North Texas.

They relied on lead vendors and basic marketing agencies that got them no leads. In the 12 months before we took over, Google Local Services Ads brought in 47 leads. About 4 a month.

1. Took over Local Services Ads. We researched the market and targeted the neighborhoods most likely to call for water, fire and mold work.
2. Tracked every lead. Every call and message logged so we knew what each lead cost.
3. Scaled what worked. Spend went up only as the leads came in.

In August 2026, one LSA lead turned into a $500K+ fire job. With restoration and rebuild, it's expected to pass $1M.

Caleb had two technicians when we started. He's up to six, plus two project managers and another office hire. He's added two vehicles with a third on the way, and he's moving into an office twice the size. He says the crew is still struggling to keep up.

Caleb worried about depending on the internet for most of his work. It still makes him nervous, but so far nothing has broken. The leads keep coming.

You don't need more lead vendors. A well-run Local Services account puts you in front of people who need you today, and you pay per lead.

If you're paying lead vendors and getting junk, book a call. We'll look at your Local Services account and show you what it could be doing.